5 Musts to Market Your Home Inspection Business on the Internet

It’s tough as a home inspector to get your prospective clients to contact you directly. For years it has been direct referrals from agents that has help build successful home inspection companies.

To be a successful home inspection company now you need to be doing digital marketing. Some people call it internet marketing. It does not really matter. It still means that your prospecting clients find you and contact you directly.

You Need a Modern Website

If you are a new home inspector or a home inspector that has been around for 10 years it does not matter. You need a modern website that can be easily viewed on a computer, a tablet, or a phone.

At the very minimum your website needs to let people know 3 things: who are you, how you can help the visitor, and how to get in touch with you.

It is really that simple. 

Since we are all in the service business our websites are our digital storefronts. That is where our prospective customers first get to see who we are and how we handle our business. Help them see that you are the one that can help them get through the home purchase and you will get business.

Building your own website custom can take weeks and cost $5000-$6000. Don’t spend the time and money. There are plenty of companies like FullView Digital that specialize in home inspector websites.

Get an SEO Plan

SEO is not some magic, dark secret. SEO stands for Search Engine Optimization and it comes down to the simple idea that if your website is easy for Google and Bing to search AND that you have content that people find valuable your SEO score goes up. Websites with higher SEO scores are given better treatment.

At the very minimum your modern website should be setup with all the stuff that makes it easy for Google and Bing to see what you are all about. It can get a bit technical but FullView Digital does a great a job. Make sure whoever you hire does the same.

Beyond the basics of website design, SEO also means that you are providing valuable content to your visitors. This really ups your SEO score. If people come to you for advice and to read what you provide, you are valuable. More valuable than a site that just has a Call Me button.

Building this type of content is a long game. It can can 4 to 12 months before you get noticed. It pays to stick with it but there is no point if you do it half way.

At Tap Inspect we try to provide shareable content on our blog to help. Feel free to repost any of our content your own website. You can also talk with FullView Digital they can help if you choose a higher plan.

Buy Search Ads

I hate to say it but internet marketing has become ‘pay to play’. If you do a google search on almost any home service the first 6-8 listing on the results are paid ads. Since most people will never look past the first page of results you really have no choice but to buy ads too if you want to be successful.

Paid search ads are highly competitive. The truth is that most people that buy search ads pay way too much and get very bad results. You really need to talk with an expert for this step.

Do your research before you start throwing money away. Here are two great resources about buying Google ads and also about boosting Facebook posts directed to home inspectors to get you started.

Get Active on Social Media

It is a simple idea that you need to go where your customers are if you want to market. Even if you do not Facebook or Instagram, your customers certainly do.

From my experience social media has need be a great way to generate leads for home inspections BUT it has help helped people decide to use me.

We try to keep posting valuable information for homebuyers and agents on our social medial accounts. That helps keep the people we want to work with to stay in touch with us. It may take months or even a few years. We are planting the seed. They will remember us when they see our name again.

If you don’t know what to post just share some of our Facebook content. We post things that not only interest home inspectors but also home buyers too.

Ask for Reviews

There is no other way to say it. Reviews are like gold when it comes to internet marketing.

Once you over 50 reviews with 4 stars your online ranking moves up drastically. Good reviews tell Google and Bing that you take care of their customers. That makes it in their interest to help refer even more people to you.

Send a followup email 7 days after your home inspection. Thank our client and ask them to give us review. Most are quite happy to do it. You will be amazed how well it works.

Conclusion

When you decide to do internet or digital marketing the home inspection leads will come in. It takes time, money, and patience. Marketing is a long game. Results are not instant but they keep on coming on and coming. Invest wisely.

What Sets You Apart as a Home Inspector

It can be really hard to stand out in the home inspection business. Many clients just don’t understand the difference between one home inspection company and the other. That is where your USP or Unique Selling Proposition comes in.

Unique Selling Proposition

When people ask what you do or who you are, you need to be able to explain it in 10 to 30 seconds. Imagine you are in an elevator and you only have until they reach their stop. That can be all the time you have.

I do it in two parts. The first part is about you and the last part is about them. That is your USP and when a potential client calls or when you meet a potential referral source it should be automatic.

My USP is that I am a personable home inspector that wants to guide and educate my client. They are welcome to be with me the whole time and they do not have to wait for the report.

When I meet a new Realtor or client here’s my elevator pitch, ‘I have been doing home inspections for over 20 years and have come to realize that homes are like people. None of us are perfect. We are all a little messed up. A home is no different. We will go through your new home together and you can ask me any questions you have. I’ll show you where the important stuff is and how to operate it. At the end of the inspection we’ll go over the whole report on my iPad and I will email it before we leave the house.’

How to Find Yours

Your USP is not just your pitch. It is how you and your company stand out from all the other home inspectors. Do you deliver reports onsite? That speed of delivery can make you stand out. Do you offer a warranty or recall checks? People love a ‘freebie’. Do you offer discounted Radon, mold, or sewer scope? Maybe your competitors don’t. How about a report that is easy to read and simple to understand? Clients

Searching out, evaluating, and deciding how a USP will fit into your home inspection process takes time and it can change as your business changes. What do you offer that makes you stand out from the herd? What makes you special enough that someone should hire you?

Conferences are great to see what trends are changing in the business. Regional conferences can be even better. You get to see and talk with your competition to find out what they are doing and how well it is working.

Your best bet is to ask your clients and your referral partners. What made them select you? How did you stand out?

Then you can test out and fine tune your own USP.

Add Comments to Items in Tap Inspect

Home inspection reports are all about the photos. No one reads long checklists of information. Nothing beats a comment of a few sentences and a couple of photos when you want a simple to read and an easy to understand home inspection report.

Up until now Comments could only be added to Sections like Roofing, Exterior or Electrical. Now comments can be added to Items like Roof Covering too. We hope this will let you get even faster at writing your reports.

Add Comment From the Item View

The first thing this update will do is to let you add a comment on the same screen you are recording the Description or the Condition. No more going back a screen to the Section to Add Comment.

Comment Displays in Report Under Item

Comments have been displayed after the items of a Section in the Report. Now an Item Comment will be displayed right under that items description. This should make it much easier to show a few photo even without



Comments Save Under Items in Your Library

Your comment library is what makes Tap Inspect so efficient to use and quick to build your reports. After you have saved a few dozen comments in your library under a section the list can get tough to manually read through. The Search bar works great unless you are not sure what to search for.


When you save you Item Comments to your library only the comments for that specific item will be listed. That will make it easier to browse your comments to find the one you want.

Secure24 Integration Makes it Easy to Refer Alarm Clients

Secure 24 Logo
Not every home has an alarm or security system but plenty of them do.  How do you handle it? Do you just tell your client that its not part of the home inspection or do you refer them to someone else that is an expert?

Tap Inspect now has a new integration with Secure24. You can refer your client at the same time you publish their report. If your client ends up using Secure24 you can earn an extra $200.

Secure24 Affiliate Program

Secure24 is a nationally recognized ADT Authorized Home Security Dealer that specializes in partnering with home inspection companies. Their affiliate program is simple to use, does not require a contract, is 100% opt-in, and can generate considerable revenue. Each successful alarm installation pays $200.
 
“We are very excited to be working with TAP Inspect and the inspectors utilizing this great software. Our goal is to provide a transparent program that puts money in home inspector’s pocket and keeps clients and agents smiling. The TAP Inspect partnership provides additional options to make this program successful for even more inspectors!” – AJ Vogler, Vice President Marketing and Sales

Hear more from AJ Vogel from the Successful Home Inspector Podcast.

To request complimentary co-branded marketing material, send an email to: refer@s24promos.com. Include Name, Address, Phone Number, Email, and company logo or call 866.203.6691

Using the Integration

After you have setup your Affiliation with Secure24 go to Integrations in Tap Inspect and click on ‘Add Secure 24″. Simple as that.

Secure24 Integration
Tap on Secure24 to select it as a Publishing destination when your client asks for more information about their alarm or security system. Your client’s information and the address of the home will be sent so Secure24 can follow up with them when you publish the report.

Publish to Secure24
What if there is no alarm in the home?  What if your client is not interested? No worries. Just uncheck Secure24 and your client will not hear from them.

5 Struggles Every Home Inspector Feels (and How to Overcome Them)

Struggles

We think we are the only ones with our own unique troubles, struggles, and concerns. I have gotten to know dozens of home inspectors across the USA and Canada. One thing has become very obvious after 20 years in the home inspection business. We all share the same struggles and some of us have figured out ways to overcome them.

Not Enough Business

The most common struggle I hear about is really the easiest to overcome. Not having enough business. Sitting in your office or at your ‘day job’ worrying about it will never make the struggle go away. It will just get worse.

Overcome this struggle by marketing. Not ‘fancy, costs you tons of money’ type marketing. I mean the ‘go out and meet people’ type marketing. When you need business you need to find people who are ready, willing, and able to hire you right now. Who knows those kind of people? Realtors. Go meet some and the business will come.

Too Much Business

This may sound like a struggle you want to have but it can be tough to deal with. I hate nothing more than to turn away business because I can’t fit it into the schedule. It is just like giving money away.

Overcome this struggle by raising your prices. You will get few holes in your schedule but will make more money on each job. Its a lot easier to handle slower times when you are making more money.

Demanding Agents

Demanding agents are tough to work with. We have all known a few. They want everything done the way they want it. They need inspections done at 5pm on Saturday or want some type of discount or special treatment for their clients. I make allowances for people that have been great to work with or have referred tons of business but there is always a limit.

Overcome this struggle in one or two ways. Put your foot down and let the agent know they need to chill. They may just need to know your boundaries. If that doesn’t work you may need to cut them loose. There are hundreds of other agents out there and most are honest and wonderful to work with. Go find them.

Client Don’t Seem to Listen

We have all had them. The client that just gives you that blank stare and you know they have not heard a word you have said. It gets frustrating. Nothing you seem to say gets through. More times than not it is our own fault and we can fix it.

Overcome this struggle by listening to your client. I know it sounds weird but get your client to talk and then listen to them. They will tell you what they need and the best way to communicate. Do that you will be amazed how well they listen to you.

Finding Time for Family

Running crazy through the summer is just part of the business. We welcome the time when things slow down and we have time to breath. Our families do too.

Overcome this struggle by setting time aside for family and sticking to it. It can be next to impossible to take a vacation in the busy season so do it at the holidays instead.