It’s tough as a home inspector to get your prospective clients to contact you directly. For years it has been direct referrals from agents that has help build successful home inspection companies.
To be a successful home inspection company now you need to be doing digital marketing. Some people call it internet marketing. It does not really matter. It still means that your prospecting clients find you and contact you directly.
You Need a Modern Website
If you are a new home inspector or a home inspector that has been around for 10 years it does not matter. You need a modern website that can be easily viewed on a computer, a tablet, or a phone.
At the very minimum your website needs to let people know 3 things: who are you, how you can help the visitor, and how to get in touch with you.
It is really that simple.
Since we are all in the service business our websites are our digital storefronts. That is where our prospective customers first get to see who we are and how we handle our business. Help them see that you are the one that can help them get through the home purchase and you will get business.
Building your own website custom can take weeks and cost $5000-$6000. Don’t spend the time and money. There are plenty of companies like FullView Digital that specialize in home inspector websites.
Get an SEO Plan
SEO is not some magic, dark secret. SEO stands for Search Engine Optimization and it comes down to the simple idea that if your website is easy for Google and Bing to search AND that you have content that people find valuable your SEO score goes up. Websites with higher SEO scores are given better treatment.
At the very minimum your modern website should be setup with all the stuff that makes it easy for Google and Bing to see what you are all about. It can get a bit technical but FullView Digital does a great a job. Make sure whoever you hire does the same.
Beyond the basics of website design, SEO also means that you are providing valuable content to your visitors. This really ups your SEO score. If people come to you for advice and to read what you provide, you are valuable. More valuable than a site that just has a Call Me button.
Building this type of content is a long game. It can can 4 to 12 months before you get noticed. It pays to stick with it but there is no point if you do it half way.
At Tap Inspect we try to provide shareable content on our blog to help. Feel free to repost any of our content your own website. You can also talk with FullView Digital they can help if you choose a higher plan.
Buy Search Ads
I hate to say it but internet marketing has become ‘pay to play’. If you do a google search on almost any home service the first 6-8 listing on the results are paid ads. Since most people will never look past the first page of results you really have no choice but to buy ads too if you want to be successful.
Paid search ads are highly competitive. The truth is that most people that buy search ads pay way too much and get very bad results. You really need to talk with an expert for this step.
Do your research before you start throwing money away. Here are two great resources about buying Google ads and also about boosting Facebook posts directed to home inspectors to get you started.
Get Active on Social Media
It is a simple idea that you need to go where your customers are if you want to market. Even if you do not Facebook or Instagram, your customers certainly do.
From my experience social media has need be a great way to generate leads for home inspections BUT it has help helped people decide to use me.
We try to keep posting valuable information for homebuyers and agents on our social medial accounts. That helps keep the people we want to work with to stay in touch with us. It may take months or even a few years. We are planting the seed. They will remember us when they see our name again.
If you don’t know what to post just share some of our Facebook content. We post things that not only interest home inspectors but also home buyers too.
Ask for Reviews
There is no other way to say it. Reviews are like gold when it comes to internet marketing.
Once you over 50 reviews with 4 stars your online ranking moves up drastically. Good reviews tell Google and Bing that you take care of their customers. That makes it in their interest to help refer even more people to you.
Send a followup email 7 days after your home inspection. Thank our client and ask them to give us review. Most are quite happy to do it. You will be amazed how well it works.
When you decide to do internet or digital marketing the home inspection leads will come in. It takes time, money, and patience. Marketing is a long game. Results are not instant but they keep on coming on and coming. Invest wisely.