There’s just not enough space in our newsletter to include everything you should know about connecting with media professionals, but thankfully there’s a wealth of resources on the web that can help you do just that. Here are a few must-reads for helping you land print, television and radio interviews to promote your home inspection business.
* Stop what you’re doing right now and head over to Copyblogger’s list of 109 ways to build relationships with media professionals. This article will walk you through exactly how to research a journalist ahead of time, successfully create an eye-catching pitch and keep that relationship going for year after year.
* If you’re looking more for radio and television coverage, head here. Michael Hyatt’s article offers spot on info on preparing for a media interview and how to delicately refer an audience back to your home inspection company without coming across like a salesman.
* It’s easy to get lost in a sea of Twitter feeds if you’re trying to connect with journalists in 140 characters or less. PressPass has a fantastic collection of journalists on twitter organized by beat. Most of these media pros work on a national scale. If you’re seeking out local coverage, it’s best to reach out to area publications directly.