Online Marketing By the Numbers

Think you’ve got your online marketing strategy down pat? These numbers may shock you.

* 57% of businesses (including home inspection businesses) have acquired a customer through their company blog.

* 42% of companies (including home inspection businesses) have acquired a customer through Twitter.

* 41% of business-to-consumer companies (like home inspectors and property managers) have acquired a customer through Facebook.

* Companies that blog get 55% more web traffic.

* 1 out of every 8 minutes online is spent on Facebook.

* US internet users spent 3 times as long on blogs and social media than on e-mail.

* 70% of the links clicked on through Google are not from paid advertisements.

* Inbound marketing through channels like blogs and social media costs 62% less per lead than traditional forms of outbound marketing such as print ads.

Source: Hubspot.com

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