How Do Home Inspectors Make Contact?

We wanted to know how real home inspectors personalize their businesses, so we made it our question of the month. Here’s what’s working for you:

“I try to maintain periodic contact with all of my previous clients, via email. Several times a year, I’ll pass on maintenance tips, mold and radon (indoor air quality) information or information about recalled products from the Consumer Product Safety Council…I receive a lot of positive response from this. In staying on the front page with my clients, they are quick to refer me to friends and family. In slow times (which we have all seen too much of), I send out emails to my previous clients offering annual maintenance evaluations of their homes, with energy conservation tips provided.”

~ Mark Cordle, CEO of Echota Home Inspections in Atlanta, Georgia

“I invite all of my clients to take a survey on the quality of the inspection report. Once they do, they’re entered into a drawing to win a $25 gift certificate to Home Depot. I also follow up after a while to let them know that they can contact me an ask questions even after they’ve moved in.”

~ Michael Wirth, home inspector and co-founder of Tap Inspect in Louisville, Kentucky

“I simply give them the best inspection and report there is. I spend all the time that’s necessary explaining items and concerns during the inspection. I am not afraid to recommend the tradesmen I have used for years in my building business. I treat every client like family. No gimmicks or tricks, just the best experience possible!”

~ Jim Dietrich, AAA Home Inspections in Flushing, Michigan

Question of the Month: Advice from Home Inspectors

Home inspectors across the country give their best advice on the topic of the month. This month’s question is:

What’s the most effective marketing decision you’ve ever made for your home inspection business?

“By far joining a BNI group.”
~ John Keener, owner of Mountaineer Inspection Services in Bridgeport, West Virginia.

“Make sure the BNI group has a strong power team of real estate professionals that can refer you business. Examples would be real estate agents, loan officers, insurance agents, skilled tradesmen, etc.”
~ Lee Harless, owner of Safe and Sound Inspection Service in Huntington, West Virginia.

“Getting someone ELSE to answer my phone so I don’t interrupt an inspection with a sales call and get both parties upset.”
~ Bob Sisson, owner of Inspections By Bob in Boyds, Maryland.

“…Indoor air quality and mold testing and writing scopes of work account for 40 percent of my business. I also do commercial inspections and expert witness work. So I would say diversification is a strong marketing tool.”
~ Jim Dietrich, owner of AAA Home Inspections in Flushing, Michigan.