What Sets You Apart as a Home Inspector

It can be really hard to stand out in the home inspection business. Many clients just don’t understand the difference between one home inspection company and the other. That is where your USP or Unique Selling Proposition comes in.

Unique Selling Proposition

When people ask what you do or who you are, you need to be able to explain it in 10 to 30 seconds. Imagine you are in an elevator and you only have until they reach their stop. That can be all the time you have.

I do it in two parts. The first part is about you and the last part is about them. That is your USP and when a potential client calls or when you meet a potential referral source it should be automatic.

My USP is that I am a personable home inspector that wants to guide and educate my client. They are welcome to be with me the whole time and they do not have to wait for the report.

When I meet a new Realtor or client here’s my elevator pitch, ‘I have been doing home inspections for over 20 years and have come to realize that homes are like people. None of us are perfect. We are all a little messed up. A home is no different. We will go through your new home together and you can ask me any questions you have. I’ll show you where the important stuff is and how to operate it. At the end of the inspection we’ll go over the whole report on my iPad and I will email it before we leave the house.’

How to Find Yours

Your USP is not just your pitch. It is how you and your company stand out from all the other home inspectors. Do you deliver reports onsite? That speed of delivery can make you stand out. Do you offer a warranty or recall checks? People love a ‘freebie’. Do you offer discounted Radon, mold, or sewer scope? Maybe your competitors don’t. How about a report that is easy to read and simple to understand? Clients

Searching out, evaluating, and deciding how a USP will fit into your home inspection process takes time and it can change as your business changes. What do you offer that makes you stand out from the herd? What makes you special enough that someone should hire you?

Conferences are great to see what trends are changing in the business. Regional conferences can be even better. You get to see and talk with your competition to find out what they are doing and how well it is working.

Your best bet is to ask your clients and your referral partners. What made them select you? How did you stand out?

Then you can test out and fine tune your own USP.

Refer a Friend to Tap Inspect and Earn

Invitation

We are always looking to help more home inspectors save time and see what is possible with Tap Inspect. Our growth has been driven by word of mouth and we could not be prouder. That’s why we are announcing our Earn $60, Give $60 referral program.

How Does it Work

Invite a friend and if they end up subscribing you both get $60. Its as simple as that.

Open the Earn $60, Give $60 screen in the Tap Inspect app or from your web account. Just enter their email address  and we send them an invitation to sign up for the free trial. They will get all the same help and support we are known for. No obligation or hard sales pitches involved.

Earn by Giving

Share the love. If you know someone that may like Tap Inspect send them an invite. If someone is amazed how easy it is for you to finish your reports send them an invite.

When they subscribe to Tap Inspect they will get a $60 discount on their initial subscription. You will also get a $60 credit on your next Pay As You Go recharge or a free month if you are an Unlimited monthly subscriber.

Start Sharing and Earning

There is no limit to the number of invitations you can send and they do not expire. Send as many as you like and let other home inspectors know there is a faster way to finish their reports.

Using the Inspection Support Network with Tap Inspect

When you operate an inspection business, you know that time is money. Tap Inspect was designed to save as much time as possible while you’re at the job site, but all of the effort associated with scheduling and coordinating inspections can also be very time-consuming. With that in mind, we are thrilled to announce that Tap Inspect now integrates directly with the Inspection Support Network.

What is the Inspection Support Network?

ISN specializes in handling every aspect of your inspection business, from scheduling and agreements to invoicing and billing. Their service provides a great solution to reducing the overhead associated with coordinating with your customers.

How does it work?

Take a look at our detailed guide for information on how to get started.

Once you have connected your ISN account to Tap Inspect, scheduling an inspection at ISN will automatically create a report in Tap Inspect with the property address, client, agent, and other information already filled out for you. All you need to do is tell us which template to use for each ISN order type and our system will do the rest.



Tap Inspect can even populate items in the general section of your report with information that was entered at ISN, such as approximate age, square footage, etc.



If you prefer, we can also push published report PDFs back to ISN’s system so that you can take advantage of their report delivery features. ISN will appear as a recipient when you publish a report, alongside the client and agents.



We have worked hard to make the experience as seamless as possible, and we would love to hear your feedback.

Expire Your Report Invitations in Tap Inspect

Not everyone wants their reports to be available forever. You can always read any of your old reports but maybe you want to set a time limit on your invitations.

Invitations Don’t Have to Be Forever

When your reports are published by Tap Inspect we send an invitation email on your behalf. The invitation has a special link that your client or their agent clicks to view the pickup page and then to view their report.

Up until recently, those links worked forever, unless we manually expired them at your request.

Set Your Invite to Expire

We have added the ability to set the expiration to any number of months or years from the time you published your reports. Take a look at this handy howto article showing how.

How I Use Tap Inspect with HomeBinder

I have been using HomeBinder in my home inspection business. My clients have really liked the idea and seem to appreciate the free lifetime subscription I give them.

Since getting started, I have picked up a few best practices that I wanted to pass along. They should make it incredibly easy to use Tap Inspect along with HomeBinder. You can provide a little extra value to your clients without it taking any more time or effort.

What is HomeBinder?

HomeBinder gives homeowners a place to manage their home maintenance needs. They also provide a few other features like recall checks of appliances and equipment. HomeBinder will also send maintenance reminders that you can pre-setup.

Once you create a HomeBinder account as a home inspector, you can setup a template with all the reminders you want your clients to get. You can even add a list of contractors you trust and provide documents like a flyer or maintenance guide.

Create a HomeBinder from Tap Inspect

We tried to make getting set up as simple as possible. After you set up the HomeBinder integration, it shows up in the app just like the client or agents. When you publish your report, it gets published to HomeBinder too.

We put together a guide to help you get set up.

Update your Invitation Email

At the end of my inspections I have been telling my clients about HomeBinder. Then I say to keep an eye out for an email from them in a few days. It seemed a lot simpler to update my invitation email with the same info.

Invite Email
I think this has worked pretty well. It reminds my client what to expect and also lets them get a little more information before the binder arrives. I also like the idea that their agent sees the same invitation so they know about the gift.

Auto Transfer Your Binders

My goal is to get the HomeBinder into my client’s hands while they are still thinking about the home inspection. I think they are more likely to engage if they are still thinking about the inspection. HomeBinder has a setting to let you do it automatically.

There are two important things to keep in mind. First, once you transfer a binder you can not edit it again. Second, once you publish your Tap Inspect report to HomeBinder, you have to manually update HomeBinder with the new PDF if you re-publish the report.

The default HomeBinder Binder Transfer/Share Delay (in hours) setting is 5 hours. I changed it to 72 hours, or 3 days. That gives me plenty of time to update the report PDF if I needed to make any changes.

Remind Your Client to Enter Appliance Info

I am not a fan of typing or long checklists. That includes recording any serial or model numbers in my home inspection reports. Why not ask the client to enter them? In my HomeBinder template I have added a Maintenance Item to remind them 60 days after the binder gets created.


My thinking is that not everyone will find value in the recall checks and notifications. If my client does see the value they will not mind entering the information. By entering the information, they will use HomeBinder and hopefully explore a little more.